The by ASTRUP® brand originated from the heartfelt desire to honor the memory of their beloved daughter, Marie, while embodying her caring nature and boundless creativity. Established in 2018 by Anette Astrup Petersen, the brand symbolizes Marie's spirit through a butterfly in the logo, commemorating her enduring love for adventure and life.

Marie's enthusiasm for exploring and creating remained unwavering, even during her challenging battle with cancer. Her hospital room was adorned with intricately folded butterflies, a testament to her love for these beautiful creatures. The by ASTRUP® brand continues to embrace Marie's values, offering toys and products deeply rooted in Scandinavian culture, inspiring a sense of care for others and a zest for life. Together, let's soar like butterflies, celebrating Marie's legacy of joy and creativity.